© 2023 The CLIP Group | Leicester Designer | Annual Report Design agency | Packaging Designers | Digital | UI | Print
NEXT approached me to assist their online team at the NEXT PLC head office. NEXT is one of the most well-known household fashion brands in the UK and internationally. My experience in working with consumer brands enabled me with a head start as I was required to create digital assets from mobile web pages to advertising sprites and pixel perfect graphics used in emails, desktop website and responsive platforms. Everything that was created had the end user in mind and required to increase user engagement.
• Low fidelity prototypes
• To increase User Engagement
• Optimise Conversion rates
• User journeys and flow
• User Interface
• High-fidelity prototypes
• Software training
• Liaised directly with external agencies on Next’s behalf
• Identified inefficiencies and provided solutions
• Implemented new work flows and methods
• Managed a 400% increase in workload
• Managed my own work flow, deadlines and management of colleagues
ClientNext PlcServicesDigital Design, UI, ArtworkYear2019Linkwww.next.co.uk